Brooks Craft Publishing · Author Presence Audit · November 2026

A climate book that deserves 2,500-review reach.

We compared Dr. David E. Comings's author brand and book presence with the most successful self-published climate-science book for general readers. Geologist Gregory Wrightstone published Inconvenient Facts through his own company, Silver Crown Productions, and built it to 2,593 Amazon ratings and a top-60 rank in Climatology. The two authors reach opposite conclusions about climate change — this comparison is about how each book is published and marketed, not its argument.

Our client · self-published

David E. Comings, M.D.

If I Were A Billionaire… The Science of Global Warming · Independently published · 2025
1 rating1 category#5,199,671 in Books
VS
Benchmark · self-published

Gregory Wrightstone

Inconvenient Facts · Silver Crown Productions (author's company) · 2017
2,593 ratings#58 ClimatologyAudiobook + app
The verdict

Author Presence Score

Brooks Craft scores twelve areas that decide whether a general reader finds, trusts and buys a self-published science book. Each is rated from what is live today.

30
out of 100
David E. Comings — The Science of Global Warming
Critical gaps found
84
out of 100
Gregory Wrightstone — Inconvenient Facts
Self-publishing leader
David E. ComingsGregory Wrightstone
Google Knowledge Panel
6 / 8
Google book visibility
1 / 7
Author / book website
3 / 8
Amazon author presence
5 / 9
Listing proof & video
0 / 9
Editorial Reviews
0 / 10
Categories & rank
1 / 9
Reviews & ratings
0 / 9
Social media & media reach
2 / 8
Author profile (Goodreads)
4 / 9
Print on demand & print retail
1 / 10
Credentials
10 / 7

Scores are Brooks Craft Publishing's assessment. Every figure on this page comes from live pages captured on November 7, 2026.

Amazon ratings
1
vs 2,593 for Inconvenient Facts
Amazon Best Sellers Rank
#5,199,671
vs #115,465 — both self-published
Best category rank
#9,081
vs #50 Environmental Policy · #58 Climatology
Barnes & Noble
404
David's book isn't listed; Wrightstone's is in stock
Part 1

Author branding: 1:1 comparison

Each pair was captured the same day, at the same size. Dr. Comings is on the left, Gregory Wrightstone on the right.

01

Google search: the author's name

Gap

Both authors have a Knowledge Panel. Wrightstone's is labelled "Author" and opens with his book cover, climate videos and his book title in the overview. Dr. Comings's panel calls him an "American geneticist" and never mentions his climate book.

David E. Comings Google
Google results for David E. Comings
  • Wikipedia-backed panel with photos
  • Labelled "geneticist"; the climate book is absent
  • No Books carousel
Gregory Wrightstone Google
Google results for Gregory Wrightstone
  • Labelled "Author"
  • Book cover and two climate videos in the panel
  • Overview names his bestselling book
02

Google search: the book title

Critical gap

Searching Wrightstone's title returns his Amazon page, independent bookstores (Square Books, Porchlight), Blinkist and Audible. Searching Dr. Comings's full title returns a generic AI answer from Reuters and the UN — his book is not mentioned.

The Science of Global Warming Google
Google results for David Comings book
  • Google does not recognise the book
  • No retailer, bookstore or review results
Inconvenient Facts Google
Google results for Inconvenient Facts
  • Amazon, Square Books and Porchlight on page one
  • Blinkist summary and Audible listing
  • Active reader discussion (Reddit, Facebook)
03

Website

High gap

Wrightstone's platform, the CO2 Coalition, has a clear headline, a "Get the Facts" button and a newsletter sign-up front and centre. The Comings Foundation site has 20+ menu links, no buy button for the book and a live menu item called "template".

thecomingsfoundation.org Website
The Comings Foundation
  • Book title differs from Amazon
  • No buy button or newsletter
  • "template" link live in the menu
co2coalition.org Website
CO2 Coalition
  • One clear message and "Get the Facts" button
  • Weekly newsletter sign-up above the fold
  • Media, Events, Publications and a Climate Quiz
04

Amazon author presence

Gap

Wrightstone's Author Store leads with his climate credentials and shows 2,593 ratings on his book. Dr. Comings's store opens with his childhood interest in evolution, and his climate book has 1 rating.

David E. Comings Author Store
David E. Comings Author Store
  • Photo, bio and 5 titles
  • Bio does not lead with climate
Gregory Wrightstone Author Store
Gregory Wrightstone Author Store
  • Bio: geologist, IPCC Expert Reviewer, CO2 Coalition
  • 2,593 ratings on Inconvenient Facts
  • Four formats
Part 2

Book presence on Amazon

Both books are self-published, so both authors control the same tools on Amazon. Wrightstone uses every one.

05

Product listing, above the fold

High gap

Inconvenient Facts offers Kindle, Audiobook, Paperback and Audio CD, a short title with a clear subtitle, and a plain-English pitch. Dr. Comings's listing has a 27-word title, italic text and no credentials.

The Science of Global Warming Listing
David Comings listing
  • 27-word title
  • Kindle and paperback only
  • No credentials in the description
Inconvenient Facts Listing
Inconvenient Facts listing
  • Short title + clear subtitle
  • Kindle, Audiobook, Paperback, Audio CD
  • Audible sample
06

Reviews & video below the fold

Critical gap

Below the description, Inconvenient Facts shows 2,593 ratings (86% five-star), an AI summary praising its readability, and a Fox News interview as a product video. Dr. Comings's page shows a single rating.

The Science of Global Warming Below the fold
One rating
  • 1 rating, no written reviews
  • No A+ Content, no video
Inconvenient Facts Reviews & video
Inconvenient Facts reviews and video
  • 4.8 out of 5 from 2,593 ratings
  • "Customers say": informative, readable, colorful charts
  • TV interview uploaded as a product video
07

Categories & Best Sellers Rank

Critical gap

Wrightstone ranks in the top 122 of three focused categories, including #58 in Climatology. Dr. Comings's book is in only one broad category.

The Science of Global Warming Product details
David Comings product details
  • #5,199,671 in Books
  • Only: #9,081 Environmental Science
Inconvenient Facts Product details
Inconvenient Facts product details
  • Publisher: Silver Crown Productions (author's company)
  • #115,465 in Books · #50 Environmental Policy · #58 Climatology · #122 Environmental Science
08

Editorial Reviews (Kindle edition)

Critical gap

Wrightstone's Kindle page carries several full press reviews (ClashDaily, LifeZette, Commonwealth Foundation, American Thinker) plus "From the Author". Dr. Comings's Kindle edition has no Editorial Reviews section at all — despite a 37-year research career that would make a powerful one.

The Science of Global Warming (Kindle) Editorial Reviews
David Comings Kindle edition
  • No Editorial Reviews section
  • No "About the Author" on the Kindle page
Inconvenient Facts (Kindle) Editorial Reviews
Inconvenient Facts editorial reviews
  • Multiple full press reviews with sources
  • "From the Author" section
Part 3

Social media & author profile

Science books for general readers spread through media appearances and online discussion. Wrightstone's book is discussed widely; Dr. Comings's is not yet part of the conversation.

09

Social media & media presence

High gap

A search for Wrightstone on social media returns Facebook discussions of his book, GB News coverage and live climate debates. A search for Dr. Comings returns a personal Facebook profile, Wikipedia and LinkedIn pages belonging to other David Cummingses.

David E. Comings Social
David Comings social search
  • Personal Facebook profile only
  • Results mixed with other "David Cummings" profiles
  • No book-related social activity
Gregory Wrightstone Social
Gregory Wrightstone social search
  • Book discussed in Facebook groups
  • GB News and live Facebook interviews
  • X profile linked in his Knowledge Panel
10

Author profile (Goodreads)

Gap

Both profiles are claimed. Wrightstone's has a photo, a blog post and 711 ratings, led by his climate book. Dr. Comings's has no photo, and his climate book does not appear in his top titles.

David E. Comings Goodreads
David Comings Goodreads
  • Claimed profile with strong bio and website
  • No author photo
  • Climate book missing from his top titles; 7 followers
Gregory Wrightstone Goodreads
Gregory Wrightstone Goodreads
  • Photo, bio, X and blog
  • 711 ratings · 44 followers
  • Climate books lead his list
Part 4

Print on demand & print retail

Both books are printed on demand. Wrightstone's flows into bookstores; Dr. Comings's stays on Amazon.

11

Barnes & Noble listing (print on demand)

Critical gap

Barnes & Noble returns a 404 for Dr. Comings's ISBN — the book is not in their catalogue. Inconvenient Facts is in stock in paperback, eBook and audiobook, and can be found in stores.

The Science of Global Warming Barnes & Noble
Not found on Barnes and Noble
  • 404 — not listed
  • Not available to bookstores or libraries
Inconvenient Facts Barnes & Noble
Inconvenient Facts on Barnes and Noble
  • In stock · ships in 1–2 days
  • Paperback, eBook and audiobook
  • "Find in Stores"
Format & distributionThe Science of Global WarmingInconvenient Facts
Publishing routeSelf-published (KDP)Self-published (Silver Crown Productions)
Amazon print on demandPaperbackPaperback
Barnes & NobleNot found (404)In stock, in stores
Independent bookstoresNot foundSquare Books, Porchlight
Audiobook / Audio CDNoneBoth
Companion app / summaryNoneInconvenient Facts app; Blinkist summary
The Brooks Craft plan

How we close the gap in 90 days

Wrightstone proved a self-published climate book for general readers can earn thousands of ratings. Dr. Comings has stronger credentials — this is the same playbook, built around them.

Weeks 1–3

Fix Amazon

  • One short title + keyword subtitle, the same everywhere
  • Three focused categories: Climatology, Environmental Policy, Global Warming
  • Editorial Reviews and About the Author on Kindle
  • A+ Content: "Four Ways to Fix It" visual and credentials banner
  • Podcast clips uploaded as product videos
Weeks 3–8

Distribution & brand

  • IngramSpark edition: Barnes & Noble, indie bookstores, libraries
  • Audiobook production
  • Knowledge Panel: add "author" role and Books carousel
  • Book page with buy buttons; remove the "template" link
Weeks 6–12

Grow readers

  • Review campaign to 50+ Amazon ratings
  • Goodreads photo and climate book featured first
  • Amazon Ads aimed at climate-science readers
  • Science and climate podcast tour
Listed
Barnes & Noble
Live
Editorial Reviews
Top 500
in Climatology
50+
Amazon ratings
Started
Audiobook

Dr. Comings has the stronger credentials.
His book just needs the same machine.

Brooks Craft Publishing will build the visibility this book needs to reach the general readers it was written for.